Metatags are keywords, typically separated by spaces which you use to describe a web page. Search engine crawlers rely on metatags to categorize and rank websites in search results. Meta tags are often ignored, but they can help you rank higher on search engines. Each website owners must use meta tags on their website, this helps the website to rank higher in search results.

Search engines use meta tags to determine the relevancy of a page. This is easy to do by a number of different methods. These include looking at keywords, meta descriptions, and more.

Imagine you walked into the liquor store with wine shelves full of dust and a bad smell in the air 😕. A link to your site on social media like  Facebook, Twitter or LinkedIn is usually the very first interaction you have with your website visitor and if it looks empty and unmaintained like a barren store, they’ll never consider clicking your website or store link.

Usually, as part of most digital marketing campaigns, the team members often create compelling copy and striking images, which conveniently lends itself perfectly to being a part of the metadata of your webpage. Half the work, double the value!

The SEO community is magisterial on this topic, Meta tag title plays the most important role to rank in search engines. No other meta tags influence SEO rankings yet this isn't to imply that they're irrelevant!

• Title - Very Important
• Description - Less Important
• Image - Moderately Important
• Keyword - Negative Importance

If we look back "keyword" meta tag was a significant part of ranking since early search engine robots used that value to categorize websites. But things changed in 2009 Google made it official, the keyword meta tag is no longer a part of ranking and would potentially hurt your ranking if it is abused 😱.

Instead, Todays SEO strategies focus on ranking highly in Google with high-quality content and are amplified with meta tag tweaks.